Going live with dedicated web pages and bookings systems a few weeks before the start date of our EXPO and seeing the bookings flying in through our system was incredible. “We hope maybe five will book a spot then we will declare it a success”, someone said during the first planning meeting. But there really was an incredible desire to get the exhibition feeling back after a whole year without it and still no exhibitions in sight – in total 50 customers signed up.
Flexo Wash Narrow Web EXPO facts
5 days (+ 3 extra due to high demand)
Individual online one-on-one sessions
Live online machine demos
Online dialogue with our Flexo Wash cleaning experts.
A lot of preparations were made to make an immersive studio feeling where our agents and customers got the possibility to go through a unit and see it perform live. With our experts there ready to answer any questions our customer might have.
Anders Kongstad, Director at Flexo Wash, said:” At Flexo Wash we always want to deliver the best solution to our customers. During the past year, when it has not been possible to visit exhibitions, we have begun to think of new innovative solutions not just for our automatic cleaning machines as we always do, but in other aspects of the company as well. “
The other side of the Zoom call
The support from our agents who has spread the word about our online EXPO has been incredible to feel. Their work was the cause for us having to extend the event with three whole days.
"A good innovative effort to keep customers well informed on the range of equipment with latest development and solutions offered by Flexo Wash. A good opportunity for agents as well as both existing and prospective customers to interact with Flexo Wash executives on the same platform. Easy accessibility to customers at all levels to raise their queries and get issues if any sorted out on the spot.” Said Vikyat Hebbar from Scanvik in India and he continues:
“In view of current restrictions on travel both internally / overseas such an Expo is the next best viable option for all. Look forward to such an Expo on solutions offered to wide web Flexo/Gravure converting industry."
Narrow Web EXPO June 2021 in numbers
8 days
Over 50 one on one live sessions
More than 100 machine demos.
An EXPO like this is unique in our industry and it is a wonder no one has done something similar already, but it takes a crisis to be innovative. The general feedback from our agents was that they were just in awe of how good the whole set-up was and how easy it made their jobs.
“Flexo Wash has arranged a great virtual event for Narrow Web customers worldwide. As an agent, it is also helping us to demonstrate the working of Flexo Wash Cleaning Machines with Q/A(s) in a live session. We are getting positive feedback from the customers as well. Kudos to the Flexo Wash team!” said Ahsan Javed from Intercom trade services in Pakistan.
The future of FW EXPO
At Flexo Wash we want to expand on the concept and improve the virtual demo experience not just during a worldwide pandemic, but also afterwards with a studio concept so our agents and clients always the have possibility to get a high-class demonstration without flying halfway across the world.
Area Sales Manager at Flexo Wash, Mette Laursen comments: “It has been some really exciting days at our virtual EXPO for the Narrow Web Industry. We have had customers participating from all continents around the world. Customers as far away from us as New Zealand and Bolivia have participated. We are proud of what we have achieved, and we very much look forward to our Wide Web EXPO in September/October. Thank you to all agents and customers for making this a big success”.
The next step is to make a FW EXPO for the wide web industry – both Flexo and Gravure – where it will be possible to view and get demos of some of our bigger automated cleaning solutions that you do not get to see very often.
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